Medac was again honored this year at the Comunicando Awards 2024, the most coveted communication contest for the ice cream and pastry sectors promoted by the Editrade publishing house in the setting of Sigep.
The “Carta Canta” campaign won the award Miglior copy 2024.
The vibrant advertising campaign celebrates the H-CUP® line of ice cream cups, an ode to sustainability and a meeting point between nature and innovation.
The campaigns are featured in the sector publications and on the brand's social channels in posts, stories, and videos.
Francesca and Paola Mendozzi received the prestigious awards.

