Double award ceremony for Medac on the occasion of the Comunicando Awards 2020/2021, the most coveted communication contest for the ice cream and pastry sectors promoted by the Editrade publishing house in the framework of Sigep.
In fact two trophies were received by the Salerno company:
- Best Copy Award with the press campaign “Since the first day we married an idea… to be always one cup ahead” designed to celebrate the company’s first 60 years.
- Unica Advertising Award 2020/2021, with the campaign for the CUP & PLAY® line “Everything you can imagine is real…”.E-SLEEVES ® Paper sleeves “Tutto quello che puoi immaginare è reale…”.
The campaigns are featured in the sector publications and on the brand's social channels in posts, stories, and videos. Francesca and Paola Mendozzi received the prestigious awards.
